techpolicy.press

10/10/2025

…Google, Meta, Amazon and many other digital media companies are as serious a threat to us personally and collectively. They are all conducting far-reaching data surveillance on Americans (and people worldwide), unleashing algorithms and online content designed to profoundly influence what we think, do and consume. Disinformation on these platforms is not only abundant but supported.

As we saw with the Cambridge Analytica privacy scandal and elections in the US and in Europe, US-based platforms can easily be manipulated by foreign and other actors. There are still endless headlines about the latest social media-inspired tragedy — from individual acts leading to suicide and violence to the promotion of hate and even genocide — which sadly illustrate why our digital media system is in desperate need of transformative change.

The Trump administration’s unleashing of generative AI technologies, which are now used by our platforms to accelerate and deepen the impact of their commercial surveillance marketing, is hurdling our digital media system to gather and analyze even more information on us and more efficiently deploy it to better sell, influence and direct our behaviors.

There is another looming problem with US President Donald Trump’s TikTok plan — the expansion of MAGA-influenced media control over that platform, as well as leading news services, streaming video channels, broadcast stations and media production studios. In particular, this would be the likely role played by Trump ally and the billionaire chair of Oracle Larrry Ellison. Transferring key TikTok assets to be managed by Oracle is key to the White House’s plans.

As we know, Ellison’s deep pockets enabled his son David recently to acquire Paramount/CBS. There have already been a number of troubling concessions to the Trump administration to get the deal through, including installing a politically conservative ombudsman at CBS News, acquiring the Free Press website and tapping its founder Bari Weiss to lead CBS’s newsroom.

Next on the agenda are the Ellisons’ buying Warner/Discovery/CNN. Their potential control over two major news operations — which would likely see layoffs and staff purges — could provide Trump and his allies greater ability to shape the information narrative to their benefit. A combined Paramount/Warner would also provide the Ellisons’ a slew of streaming video, cable and broadcast channels (including sports and animation), film production facilities, adtech operations and more. Imagine all these media properties, including TikTok, acting synchronously, supporting a MAGA agenda that leverages the massive data gathering and targeting power of contemporary digital platforms to reach individuals and influence their political perspectives.

Given Oracle’s considerable business interest and expertise in digital data used for marketing, its “oversight” of a US TikTok algorithm will not lead to better privacy and consumer protections for Americans. Ellison’s Oracle has long provided a host of data tools for digital marketing, and has also added numerous generative AI tools to advance it. The company touts its ability, for example, “to create a connected and personalized experience,” including by combining “online, offline and third-party data with AI and machine learning.”

According to reports, ByteDance will still control TikTok’s e-commerce and advertising business in the US. This means that the numerous global and US-based advertisers who have found significant success exploiting TikTok will continue to operate in a business-as-usual manner, able to purchase advertising and influence relatively seamlessly across the globe. Given that access to data is central for this key revenue generator, how exactly will Oracle and ByteDance work together to keep TikTok’s more than $16 billion US revenues flowing? This question demands answers now.