Framelab

01/30/2025

Meanwhile, the extreme right has built up a network of digital media institutions and influencers. This is how Trump won. The pro-democracy, pro-planet side has mostly not done this. The extreme right has a unified echo chamber to stay on message relentlessly. We have a progressive Tower of Babel. The right prioritizes simple messages and images — and the means to deliver them repetitively, as cognitive science teaches. We tend to love complexity and hate repeating ourselves.

We can change, and doing so is an urgent moral necessity. We can build influencer networks, content production studios, media war rooms, and mobilization platforms with broad public appeal. We can micro-target specific audiences and geographies just as much as the Republicans do. We can unify our own truth-based amplification chamber.

Plus, we have a significant advantage: the weather will keep speaking ever louder, unleashing disasters that will awaken tens of millions of Americans, but only if we tell them what’s happening. If we don’t reach the public with a simple conceptual framework to explain why it is happening and which special interests are intent on making it worse out of pure greed, we will lose the future.