Illustration of American congress being puppeteered by a mystery figure

From “Fake News” to Full Control: How the GOP Trained the Media to Serve Its Narrative

Thom Hartmann

The Hartmann Report (03/25/2026)

03/31/2026

An old friend dropped me a note this week with a complaint that, once you hear it, you can’t stop noticing everywhere you look in our nation’s media. He’d been watching one of the three major network TV evening newscasts and noticed that Trump and other Republicans are on every single night, almost always without serious pushback or fact-checking, while Democrats are rarely featured at all.

When a Democrat does show up, it’s usually to react to something Trump just did or said, a process that reinforces the Republican frame of the news even when it pushes back against it (see: George Lakoff).

I’ve been in the media much of my life; was a radio news reporter for a top station in the 1970s and have been writing books and articles about democracy and politics regularly for the past three decades: what my friend is describing is neither an accident nor a coincidence.

It’s the fully ripened fruit of a successful strategy Republicans have been running to get the media to spin stories for them since the early 1980s. And it’s long past time for Democrats to stand up and fight back hard with exactly the same playbook.

Back during the 1992 Clinton/Bush Sr. presidential race, Rich Bond, then chairman of the GOP, explained his party’s media strategy with unusual candor:

“There is some strategy to it,” he said of their habit of bashing the so-called liberal media. “If you watch any great coach, what they try to do is ‘work the refs.’ Maybe the ref will cut you a little slack on the next one.”

Lee Atwater had been running a version of this strategy for years before Bond said the quiet part out loud. The genius of it was that they never needed to prove that the media was actually infected with “liberal bias.”

Which was good for them, because the mainstream media’s never really had any sort of political bias other than status quo; it’s just that the GOP has relied on so many lies over the years like “trickle down,” “murderous immigrant invasion,” “evil union bosses,” “non-citizens voting,” “queer predators,” etc., etc., that when they get confronted with reality it seems to them like bias.

All they needed was for the accusation to be repeated often enough that journalists and producers would end up sufficiently intimidated to lean over backward to prove they weren’t pushing a liberal line. And it worked.